Aqua Resorts Sold to Aston

Aqua Resorts Sold to Aston | Will Hawaii Deals Suffer?

Hawaii deal hotel chain Aqua Resorts has been sold. The company will now be owned by the parent of Aston Hotels and Resorts. The 26 Aqua branded hotels, founded in 2001 by Beat of Hawaii follower Michael Paulin, will join Aston’s 24 Hawaii properties.

Aqua has been known in Hawaii as a nimble hotel management and marketing company. They helped bring life back to many smaller and undervalued hotels through excellent marketing, and worked well with owners to renovate and restore those properties.

It’s hard to know what today’s news will mean for the future of the lower priced Hawaii hotels that have been the trademark of Aqua Resorts. Generally travel industry consolidation does not bode well for consumers.

What’s your take on this latest Hawaii travel industry move?

2 thoughts on “Aqua Resorts Sold to Aston | Will Hawaii Deals Suffer?”

  1. I spent a lovely week at Aqua’s Kauai Beach Resort in October and was impressed with the great value and customer service. Many of the employees had been there a very long time and you could feel the spirit of aloha and ohana. It would be very sad if any of that changed.

  2. So bummed. Aqua was affordable and fun. Aston just doesn’t seem to have those kind of deals. They would be smart to maintain the equity in the brand. Or at least manage it as well as Aqua did. Aqua’s upgrades brought modern style to affordable stays as well.

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